PicPac
An everyday moment on the way out of the house

“We should
catch up
soon.”

You mean it.
Then life gets busy.

Meanwhile,
life happens.

A child laughing after their first go on the slide
First time!
A runner takes a spontaneous selfie after a muddy run
Yes!
An overcooked homemade pizza
Dinner had other plans.

The bits you’d tell a friend.

When did

become a
performance?

Today on social media

“You might well
be jealous of
yourself online.”

Jimmy CarrThe Diary Of A CEO · 2021

Everyday life can start to feel
too small to share.

What if
sharing just
brought us
closer?

Meet PicPac

Feel closer.Share the little things.

A feed with only your Packs.
No influencers or strangers.

PicPac demo gallery for your own groups
PicPac demo feed with everyday photos

A little moment.
A shared
smile.

A cat takes over a laptop during an ordinary working day

SanneNew colleague?

Just a reason to reconnect.

Only your Packs

Your life.
Your Packs.

Family

An everyday moment shared in this circle

TijmenThe boss is here.

Friends

An everyday moment shared in this circle

JorisRematch?

FatimaYou’re on!

Your team

An everyday moment shared in this circle

JorisWorth the mud!

Each Pack. Its own conversation.

Unique feature

A little nudge.For your Pack only.

Every so often, PicPac surprises your Pack with a fun little nudge.

What’s on your plate today?
Maya shares a little of today

Maya

Comfort food.

Ben’s overcooked pancake on a simple plate

Ben

Well, I tried.

Sanne shares a little of today

Sanne

Pull up a chair.

Join in when you feel like it.

One little photo.

And you’re
talking.

Maya’s bowl of pasta, the same photo from Little Nudge

Maya· Friends

Comfort food.

SanneAny left for me?

MayaAlways a spare chair.

Unique feature

Little bits.
Together, they
make a story.

Our little balcony project
The same balcony project, 2026-06-02
A blank
canvas.
A man paints the new wooden balcony bench, 16 June
Getting
there.
The same balcony project, 2026-07-07
Our new favourite spot.

Unique feature

Same photo.
Different
conversations.

Ben takes a spontaneous selfie with his first wonky handmade mug

Ben

Family

MumThat one belongs in our cupboard.

BenI’ll bring it tomorrow.

Friends

SamDoes it hold coffee?

BenThat’s test number two.

What if
social media
gave you
time back?

A little snippet
of their day.
Then back
to yours.

A person puts their phone away on a sunny walk
Sam’s dog sprawled upside down on the sofa

From Sam

YouTough day?

Designed to respect your time.

PicPac brings us closer
between meetups.

Together?
Be here.

Friends and children enjoy a garden picnic together without phones or screens

One picture to remember it.
Then phones away.

Unique feature

PicPac.One picture now.
Shared tomorrow.
Just for your Pack.
A memory to keep.

The same garden picnic, now kept as a PicPac for the group

SamYesterday was so good!

SanneLet’s do it again soon!

Tomorrow at 10:00

Our commitment

You are
the customer.

Not the product.

Designed for a quick catch-up,
not to keep you scrolling.

  • No ads.
  • We won’t sell your data.
  • A chronological feed.No algorithms to hold your attention.
  • Modest marketing.

How does
PicPac grow?

Illustrative PicPac worktable, with a colourful app photo and pencil sketches

With you.
Your feedback shapes it.

From friend
to friend.

You
A friend
Their friends

You invite your Pack.
Your friends invite theirs.

Our purpose

A young adult compares her everyday life with idealised social media photos on her phone
“Comparison is
the thief of joy.”

Social media
can be different.

Because there’s joy in ordinary days.

50%

of our profits
after costs

will support education that helps young people resist the addictive pull of social media.

Friends in different places feel connected, at home and on a train

Start with
your Pack.

One Pack.
Share something that made you smile.

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Source & context

Jimmy Carr discusses our idealised online selves in The Diary Of A CEO, episode 106, 15 November 2021, at 20:52–20:55.

This is a personal observation, not a research finding or an endorsement of PicPac. We interpret it as an invitation to share ordinary life. The Dutch slide also keeps the original English quote.

PicPac is in development. These slides express our product vision. The photos, people, conversations and dates are fictional, AI-generated presentation material. The app screens are edited presentation previews. The worktable illustrates a concept, not our actual office. This is not a recording of real users or a claim about proven effects.

“Comparison is the thief of joy” is a saying with no established author. The Dutch slide paraphrases the idea in our own words.

Music: “Childhood” by Scott Buckley, released under CC BY 4.0. www.scottbuckley.com.au. Playback level lowered for this presentation.

Your Pack.
A little closer.

Make it your own, then send it to your Pack.

You choose who to send it to.